03 / CONTENT
AI imagery & motion
speaking the
language of beauty.
Creative direction for global beauty brands.
REVLON PROFESSIONAL · EKSPERIENCE
Eksperience haircare
Creative direction for Revlon Eksperience haircare. Ingredient stories, texture reveals and product close-ups for launch and always-on social.
PRESTIGE PACKSHOTS · MULTI-BRAND
Prestige beauty packshots
Product photography for global beauty groups, covering Coty (Max Factor, Rimmel, Bourjois) and Orveon (bareMinerals). Complexion, colour and hero shots developed for e-commerce and social.
REVLON PROFESSIONAL · UNIQ ONE
Uniq One product & ingredient
Creative direction for Revlon Uniq One, developed for socials and social e-commerce. Floating bottles, ingredient reveals and spray-and-drops product hero shots.
NEILL STRAIN LONDON
British luxury floral house · a full content system
Neill Strain is a Belgravia luxury florist with a second address at Harrods. Client since January 2026. I built a content system that lets a small atelier ship the volume and range of a global brand: fashion-editorial hero visuals when the moment calls for one, behind-the-scenes craftsmanship when the story needs weight, customer moments for carousels, one product multiplied across four settings, and phone snaps turned into e-commerce assets in a day.
WELLA PROFESSIONALS · ULTIMATE REPAIR
Ultimate Repair · Peptide Bond Technology
A creative direction concept commissioned by Wella Professionals for Ultimate Repair. Cultural insight, packaging design, science visualisation, model casting, styling and three campaign routes, developed end-to-end.
AMERICAN CREW
Men's grooming line
Creative direction for American Crew. Product hero shots and short-form motion for the men's grooming line, from retail rollout to social.
CRÈME OF NATURE · REVLON
Social calendar direction
Social calendar direction for Crème of Nature, Revlon's haircare brand dedicated to afro and textured hair. Posts developed around Curl Festival, Wynwood pop-up stores and other in-market activations.
PUBLICIS PRODIGIOUS · 2023
AI research · realistic skin & texture
Consulting for Publicis Prodigious in 2023, when generative AI was just emerging. Research into realism inside Midjourney: skin, texture and lighting for luxury beauty.
Studio explorations
STUDIO · PERFUME STILL LIFE
Bottle typology studies
In-studio explorations of fragrance bottle typologies in amber, transparent and coloured glass, developed as reference for editorial and retail.
STUDIO · INGREDIENT STUDIES
Macro texture library
In-studio R&D on ingredient visualisation. Fruit, textures, serums and oils pushed to editorial standard, available as a reusable library.
STUDIO · HAIR TESTS
Model & product hair R&D
Hair-focused tests exploring casting, styling and e-commerce composition for haircare imagery.
STUDIO · SOCIAL EXPLORATIONS
Editorial stills for @highlight.london
Editorial concept stills and motion posted on Highlight London's own social feed. Ingredient reveals and product still life exploring texture, light and beauty codes.
TRENDS · PINTEREST PREDICTS 2026
Branding studies for the year ahead
Ongoing trend research applied to branding, packaging design and content. Three Pinterest Predicts 2026 trends, each translated into a beauty product and followed from technical packaging drawing to product shot and campaign.
LACED UPLace, porcelain blue and soft florals
applied to a skincare jar.
GLAMORATTICut crystal, gold and oxblood
applied to a lip gloss.
GIMME GUMMYCandy colour and jelly translucency
applied to a fragrance.
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