Brandworlds& narratives
Naming, identity, manifesto, sensory codes. The architecture of how a brand walks into a room.
View gallery
HEROLight as language
A.I. Generated content
CREATIVE STUDIO · LONDON · EST. 2019
Creative direction
for BRANDS
shaping beauty.
We design packaging, build content systems, and craft brand worlds. What we show is what you get, ready to produce.
CREATIVE PRINCIPLE
We believe an image is an editorial decision. In a time where automated content fills the feed,HIGHLIGHT LONDON / STUDIO MANIFESTO
we choose conviction over volume.
WHAT WE DO
Four disciplines,
one hand.
Packaging& productdesign
From mass to prestige. Every detail engineered to feel inevitable on the shelf.
View galleryCreativecontent systems
Still photography, motion and editorial content for beauty. Built as systems, so the brand world scales without losing its soul.
View galleryStrategy& AIconsulting
We step into your company and install the creative systems that hold. AI workflows, shared tooling and the training that turns a team AI-fluent, so the transformation holds long after we leave.
How we workHOW WE DECIDE
Four positions.
- 01 A symbol has to be defensible before it is beautiful Why a house has to earn a public-domain sign, and how to draw from a heritage while leaving it whole.
- 02 A palette is taken from the world a brand lives in Colour lifted from the world a brand already belongs to reads as inevitable. Colour picked from a chart reads as decoration.
- 03 Retouching reveals what is already there Where we draw the line on a face, and why that line matters more now than when every image came from a camera.
- 04 One mark, five lives A signature only holds if it survives every scale and every surface.
STUDIO · LAUSANNE · LONDON
Between
editorial rigour
& avant garde
attitude.
Founded in 2019 by Emmanuelle, with Minh joining soon after, Highlight London is a creative studio working between Lausanne and London. We design packaging systems, brand worlds and content systems for global beauty groups like Coty, Revlon and Orveon. At our core, we believe in alignment, ensuring every brand we touch is clear, consistent and true to its essence.
Emmanuelle Vouillamoz · Founder & Creative Director. Background in luxury packaging and beauty. Led design for Coty (Max Factor, Rimmel, Bourjois) and Shiseido (NARS, Laura Mercier, bareMinerals). Blends high-end aesthetics with AI to reveal the hidden beauty behind every product.
Minh-Long Pham · Strategic Growth Director. Tech entrepreneur with a creative mindset. Trained in AI for creative workflows. Past work with Nestlé, Samsung and Procter & Gamble.
Minh Long Pham · Strategic Growth Director
- Founded
- 2019
- SKUs on shelves
- 100+
- Markets served
- 12
- Fragrance Foundation UK Jury
- 2026
- 01Editorial first
- 02Craft over volume
- 03AI as instrument
- 04Cultural relevance
TRUSTED BY
SHISEIDO
REVLON
SAMSUNG
BAREMINERALS
ZENITH
LAURA MERCIER
COTY
GHD
LE GER
NEUTROGENA
RIMMEL
PUBLICIS
DOVE
BRUNO BANANI
BASTILLE PARIS
BY TERRY
RAY-BAN
NARS
MAX FACTOR
BOURJOIS
PIAGET
PAMPERS
D&G BEAUTY
EHL
CAILLER
QUESTIONS & ANSWERS
A few honest answers.
What does Highlight London do?
Highlight London is a creative studio working between Lausanne and London. We design packaging systems, brand worlds and AI content libraries for global beauty groups, with a focus on alignment between strategy, craft and generative tools.
Who founded Highlight London?
Highlight London was founded in 2019 by Emmanuelle Vouillamoz, with Minh-Long Pham joining soon after. Emmanuelle leads creative direction, having previously led design for Coty (Max Factor, Rimmel, Bourjois) and Shiseido (NARS, Laura Mercier, bareMinerals). Minh leads strategic growth, with a background in AI workflows and operations across Nestlé, Samsung and Procter & Gamble.
Where is Highlight London based?
Highlight London is a distributed studio working between Lausanne, Switzerland and London, United Kingdom. We work remotely with global beauty teams across Europe, North America and Asia.
Which beauty brands has Highlight London worked with?
Our packaging and brand work spans Max Factor, Bourjois, Rimmel, bareMinerals, By Terry, Bruno Banani, SL Magnetic and Le Ger by Lena Gercke, for groups including Coty, Revlon and Orveon. Our work appears on more than 100 SKUs across 12 markets.
How does Highlight London use AI in beauty creative?
We treat generative AI as a creative direction discipline, with its own grammar and gatekeepers. We use it for editorial imagery, motion, packaging context and global market adaptation. The direction stays human, always.
How can I work with Highlight London?
You can reach Highlight London at info@highlight-london.com or on +44 7826 741 850. We respond within 48 hours and work on packaging systems, brand worlds and AI content libraries for global beauty brands.
CONTACT
Let's make something iconic…
Tell us about your project: packaging, content systems, or a full brand world.
We respond within 48 hours.