Packaging& productdesign
From mass to prestige. Every detail engineered to feel inevitable on the shelf.
HEROLight as language
A.I. Generated content
CREATIVE DESIGN STUDIO · LONDON · EST. 2019
Creative direction
for BRANDS
shaping beauty.
We design packaging, build content systems, and craft brand worlds. Accelerated by AI, anchored in craft, where science meets spirit.
WHAT WE DO
Four disciplines,
one studio.
Brandworlds& narratives
Naming, identity, manifesto, sensory codes. The architecture of how a brand walks into a room.
AICreativecontent systems
AI still photography, motion and editorial content for beauty. Built as systems, so the brand world scales without losing its soul.
Strategy& AIconsulting
We step into your company and install the creative systems that save real time. AI workflows, shared tooling and the training that turns a team AI-fluent, so the transformation holds long after we leave.
STUDIO · LAUSANNE · LONDON
Between
editorial rigour
& avant garde
attitude.
Founded in 2019 by Emmanuelle, with Minh joining soon after, Highlight London is a Creative Tech Studio working between Lausanne and London. We design packaging systems, brand worlds and AI content libraries for global beauty groups like Coty, Revlon and Orveon, where strategy, soul and AI converge. At our core, we believe in alignment, ensuring every brand we touch is clear, consistent and true to its essence.
Emmanuelle Vouillamoz · Founder & Creative Director. Background in luxury packaging and beauty. Led design for Coty (Max Factor, Rimmel, Bourjois) and Shiseido (NARS, Laura Mercier, bareMinerals). Blends high-end aesthetics with AI to reveal the hidden beauty behind every product.
Minh-Long Pham · Strategic Growth Director. Tech entrepreneur with a creative mindset. Trained in AI for creative workflows. Past work with Nestlé, Samsung and Procter & Gamble.
Minh Long Pham · Strategic Growth Director
- Founded
- 2019
- SKUs on shelves
- 100+
- Markets served
- 12
- AI · generated images
- 10K+
- 01Editorial first
- 02Craft over volume
- 03AI as instrument
- 04Cultural relevance
TRUSTED BY
SHISEIDO
SAMSUNG
BAREMINERALS
ZENITH
LAURA MERCIER
COTY
GHD
LE GER
NEUTROGENA
RIMMEL
PUBLICIS
DOVE
BRUNO BANANI
BASTILLE PARIS
BY TERRY
RAY-BAN
NARS
MAX FACTOR
BOURJOIS
PIAGET
PAMPERS
D&G BEAUTY
EHL
CAILLER
QUESTIONS & ANSWERS
A few honest answers.
What does Highlight London do?
Highlight London is a Creative Tech Studio working between Lausanne and London. We design packaging systems, brand worlds and AI content libraries for global beauty groups, with a focus on alignment between strategy, craft and generative tools.
Who founded Highlight London?
Highlight London was founded in 2019 by Emmanuelle Vouillamoz, with Minh-Long Pham joining soon after. Emmanuelle leads creative direction, having previously led design for Coty (Max Factor, Rimmel, Bourjois) and Shiseido (NARS, Laura Mercier, bareMinerals). Minh leads strategic growth, with a background in AI workflows and operations across Nestlé, Samsung and Procter & Gamble.
Where is Highlight London based?
Highlight London is a distributed studio working between Lausanne, Switzerland and London, United Kingdom. We work remotely with global beauty teams across Europe, North America and Asia.
Which beauty brands has Highlight London worked with?
Our packaging and brand work spans Max Factor, Bourjois, Rimmel, bareMinerals, By Terry, Bruno Banani, SL Magnetic and Le Ger by Lena Gercke, for groups including Coty, Revlon and Orveon. Our work appears on more than 100 SKUs across 12 markets.
How does Highlight London use AI in beauty creative?
We treat generative AI as a creative direction discipline, with its own grammar and gatekeepers. We use it for editorial imagery, motion, packaging context and global market adaptation, and we have generated over 10,000 editorial AI images for beauty launches. AI accelerates the repetition layer of NPD while the hero direction stays human.
How can I work with Highlight London?
You can reach Highlight London at info@highlight-london.com or on +44 7826 741 850. We respond within 48 hours and work on packaging systems, brand worlds and AI content libraries for global beauty brands.
CREATIVE PRINCIPLE
We believe an image is an editorial decision and a product is an act of sculpture. In a time where automated content fills the feed,HIGHLIGHT LONDON / STUDIO MANIFESTO
we choose conviction over volume.
CONTACT
Let's make something iconic…
Tell us about your project: packaging, content systems, or a full brand world. We respond within 48 hours.
info@highlight-london.com →