Brandworlds& narratives
Naming, identity, brand book and sensory codes. How a brand looks, speaks and walks into a room.
See branding
HEROLight as language
A.I. Generated content
CREATIVE STUDIO FOR BEAUTY · LAUSANNE · LONDON
Packaging, brands
& images
for beauty.
We design packaging and brand worlds, create AI imagery and motion, and install the content systems your team runs. From the first sketch to the website, on more than 100 SKUs in 12 markets.
WHAT WE DO
Four disciplines,
one hand.
Packaging& productdesign
Pack design and artwork from mass to prestige, adapted for every market and ready for production.
See packagingCreativecontentsystems
AI imagery and motion for launches, e-commerce and social, directed with the rigour of a shoot.
See contentTransformation& AIsystems
We install the AI workflows and tools inside your team, then train the people who run them. The creative standard stays. The hours come back.
How we workFROM PACK TO PAGE
One product,
end to end.
The same team carries a product from the first drawing to the site that sells it. Here, Laced Up day cream, a studio study from Pinterest Predicts 2026.
01
Pack
Technical drawing. 6.2 cm ceramic jar, ribbed cap, lace label.
02
Product shot
The jar in its world. Lace, lilies, porcelain blue.
03
Campaign
Casting and styling carried from the same codes.
04
Social
Stories, posts and ads in every format.
05
Website
The whole site, from home to range and product pages, built from the same assets.
STUDIO · LAUSANNE · LONDON
Between
editorial rigour
& avant garde
attitude.
Founded in 2019 by Emmanuelle, with Minh joining soon after, Highlight London is a creative studio working between Lausanne and London. We design packaging systems, brand worlds and content systems for global beauty groups like Coty, Revlon and Orveon. At our core, we believe in alignment, ensuring every brand we touch is clear, consistent and true to its essence.
Emmanuelle Vouillamoz · Founder & Creative Director. Background in luxury packaging and beauty. Led design for Coty (Max Factor, Rimmel, Bourjois) and Shiseido (NARS, Laura Mercier, bareMinerals). Blends high-end aesthetics with AI to reveal the hidden beauty behind every product.
Minh-Long Pham · Creative Tech Director. Tech entrepreneur with a creative mindset. Trained in AI for creative workflows. Past work with Nestlé, Samsung and Procter & Gamble.
Minh Long Pham · Creative Tech Director
- Founded
- 2019
- SKUs on shelves
- 100+
- Markets served
- 12
- Fragrance Foundation UK Jury
- 2026
- 01Editorial first
- 02Craft over volume
- 03AI as instrument
- 04Cultural relevance
TRUSTED BY
SHISEIDO
REVLON
SAMSUNG
BAREMINERALS
ZENITH
LAURA MERCIER
COTY
GHD
LE GER
NEUTROGENA
RIMMEL
PUBLICIS
DOVE
BRUNO BANANI
BASTILLE PARIS
BY TERRY
RAY-BAN
NARS
MAX FACTOR
BOURJOIS
PIAGET
PAMPERS
D&G BEAUTY
EHL
CAILLER
QUESTIONS & ANSWERS
A few honest answers.
What does Highlight London do?
Highlight London is a creative studio for beauty brands, working between Lausanne and London. We design packaging and brand worlds, create AI imagery and motion, and install the content systems and AI workflows that beauty teams run themselves.
Who founded Highlight London?
Highlight London was founded in 2019 by Emmanuelle Vouillamoz, with Minh-Long Pham joining soon after. Emmanuelle leads creative direction, having previously led design for Coty (Max Factor, Rimmel, Bourjois) and Shiseido (NARS, Laura Mercier, bareMinerals). Minh leads strategic growth, with a background in AI workflows and operations across Nestlé, Samsung and Procter & Gamble.
Where is Highlight London based?
Highlight London is a distributed studio working between Lausanne, Switzerland and London, United Kingdom. We work remotely with global beauty teams across Europe, North America and Asia.
Which beauty brands has Highlight London worked with?
Our packaging and brand work spans Max Factor, Bourjois, Rimmel, bareMinerals, By Terry, Bruno Banani, SL Magnetic and Le Ger by Lena Gercke, for groups including Coty, Revlon and Orveon. Our work appears on more than 100 SKUs across 12 markets.
How does Highlight London use AI in beauty creative?
We treat generative AI as a creative direction discipline, with its own grammar and gatekeepers. We use it for editorial imagery, motion, packaging context and global market adaptation. The direction stays human, always.
How can I work with Highlight London?
You can reach Highlight London at info@highlight-london.com or on +44 7826 741 850. We respond within 48 hours and work on packaging systems, brand worlds and AI content libraries for global beauty brands.
CONTACT
Let's make something iconic…
Tell us about your project: a pack, a brand world, a content library, or the systems behind them.
We respond within 48 hours.