LASH WOW BY MAX FACTOR X

MASCARA, EYELINER

We designed Max Factor’s Lash Wow mascara, one of the brand’s most premium mascaras to date.  To emphasize this, we chose an unusual metallic combination of gold and silver, creating a striking, upscale look. The mascara is a true innovation, featuring a modulable brush that, with a simple twist, allows users to achieve either volume or length. Our design captures the mascara’s versatility while upholding Max Factor’s signature elegance. The mascara was later adapted in a midnight shade and paired with an eyeliner.