RIMMEL'S LASTING FOUNDATION FRANCHISE

LASTING FINISH 25HR FOUNDATION, CONCEALER, POWDER

For RIMMEL, we developed the packaging and artwork for key products in the Lasting Finish franchise, including the Lasting Finish 35HR Liquid Foundation, Concealer, and Powder. The design emphasizes the range’s long-lasting, full-coverage benefits with bold, modern visuals that convey durability and wearability. Each packaging element highlights the product’s key strengths: the 35-hour wear foundation, the high-coverage concealer, and the mattifying powder for a flawless finish. From concept development to final production, we ensured the packaging stands out on shelves while upholding Rimmel’s accessible, edgy brand identity.