RIMMEL - LASH LOADER

MASCARA

For RIMMEL and Manhattan, we conducted design explorations to reflect the bold, volumizing power of their new mascara LASH LOADER. The design emphasizes its ability to deliver dramatic lash volume with precision, making it a standout in Rimmel’s portfolio. Our focus was on creating packaging that captures attention on shelves, utilizing dynamic visuals and bold colors that align with Rimmel’s energetic, trend-driven aesthetic.  A key element is the embossed ripple on the cap, adding a distinctive, tactile feature.