RIMMEL - WONDERBOND

MASCARA WITH BONDING SERUM

For Rimmel, we developed the packaging for the Wonder Bond Mascara, an innovative product infused with a bonding serum that creates a sealing bond to protect lashes. The rose gold design emphasizes the high-performance nature of the mascara, marking a breakthrough in lash protection technology. Our goal was to communicate strength and durability, ensuring that the packaging showcases these benefits effectively. From concept development to final artwork, we crafted a product that stands out on shelves while staying true to Rimmel’s edgy, accessible identity.