Primary and secondary packaging for a clean-beauty foundation franchise.
The brief
bareMinerals briefed Highlight London on the primary and secondary packaging plus artwork for the BarePro Foundation, Concealer and Powder Foundation. The system had to express clean beauty, long-lasting coverage and natural performance.
The approach
We designed a tall amber glass bottle for the foundation with a brushed gold cap and a stripped-back typographic system. The colour palette runs from warm beige to deep mahogany across the shade range, with packaging artwork that reads as a clean-beauty editorial.
The result
BarePro is now a foundational franchise within bareMinerals and continues to extend across new claim territories.
