A nail collection that channels Tom Daley's knitwear-led 'Made with Love' identity.
The brief
Rimmel briefed Highlight London on a nail polish collection in collaboration with Tom Daley's brand Made with Love. The brief was to translate Tom's knitwear universe into a vibrant, confidence-led beauty system.
The approach
We designed a logo inspired by knitwear stitches and a colour story that runs from orange to red. The packaging treats the bottle like a campaign object, with the wordmark wrapped around the lid and a campaign hero shot anchoring the system.
The result
The Tom Daley nail collection ladders Rimmel's celebrity territory into a confident, self-expression-led story and reaches a younger, more diverse audience.
