Max Factor's most extensive foundation franchise, redesigned as a system.
The brief
Max Factor briefed Highlight London on the Facefinity franchise, the brand's most extensive foundation system. The work covered primary packaging, claim hierarchies, range architecture and shelf strategy.
The approach
We anchored the system on a gold-and-black artwork that signals long-wear performance and Max Factor's heritage of glamour. The franchise lock-up dominates the pack and each SKU sits in a clear hierarchy under the Facefinity name.
The result
Facefinity remains one of Max Factor's strongest global flagships, with the system extending across powder, liquid, compact and concealer formats.
