Luxury skincare packaging for the By Terry Hyaluronic franchise.
The brief
By Terry briefed Highlight London on packaging for the Hyaluronic Global Face Cream and CC Serum Radiance Boosting Primer. The system had to embody the brand's commitment to luxury skincare and to translate radiance and intense hydration without resorting to clinical clichés.
The approach
We designed a refined visual code grounded in a soft lavender palette, with crisp typography and a discreet gold accent. The artwork lets the formula breathe and treats each jar as a small luxury object.
The result
The Hyaluronic franchise continues to anchor By Terry's skincare offer and ladders the brand into new prestige territories.
