Bourjois enters fragrance with a signature scent anchored in French heritage.
The brief
Bourjois briefed Highlight London on the launch of Mon Bourjois, the brand's signature fragrance. The pack had to feel undeniably Parisian and stand alongside Bourjois' iconic Little Round Pot in the brand world.
The approach
We designed a clean rectangular flacon with a discreet gold lock-up, anchored on a soft rose palette that nods to the Little Round Pot family. The campaign visuals run with golden-hour light and a contemporary muse who carries the Parisian register.
The result
Mon Bourjois extends the brand into a new fragrance pillar and links the heritage of Bourjois with a contemporary luxury voice.
