A hero franchise that bridges skincare-grade ingredients with foundation performance.
The brief
Max Factor briefed Highlight London on the Miracle Pure foundation franchise, covering primary packaging, claim hierarchies and campaign assets across multiple SKUs.
The approach
We anchored the system on a luminous pale-lavender artwork that signals niacinamide-led care, with a centred Miracle Pure wordmark and a slim drop-shaped flacon. The campaign visuals run with botanical references and dropletisation cues to make the skincare promise legible.
The result
Miracle Pure is now one of Max Factor's most recognisable global franchises, with the system extending into serum, primer and powder formats.
