A hybrid skincare-makeup serum, dressed in an AI-generated ethereal flower visual.
The brief
Max Factor extended its Miracle Pure franchise into a new hybrid: a serum that behaves like skincare and finishes like makeup. The brief was to make that duality legible on shelf, reading as a skincare hero first and a foundation second.
The approach
We dressed the pack in an ethereal flower visual with a transparent, x-ray quality, generated entirely with AI. This was the first time an AI-generated image carried the artwork on a Max Factor project. The dropper-led primary pack and gold-toned cap give the ritual its luxury cue, anchored by a centred 'Skin Reset' brand block and a 'To Even Skin Tone' claim seal.
The result
The Skin Reset Serum opens a new claim territory for Miracle Pure, bridging skincare credibility with foundation efficacy across global Max Factor markets, and set a precedent for AI-led artwork inside the franchise.
