A cult French heritage hero restaged for a new generation.
The brief
Bourjois Little Round Pot is a category icon since 1863. Highlight London was briefed to refresh the codes without breaking the heritage, while extending the franchise into new powder formats and new shade language.
The approach
We kept the cult round silhouette and the depuis 1863 cue, refined the typography for clearer shelf legibility, and built a campaign visual system that pairs the pot with high-attitude character casting. The result is a pack that reads as both archive and contemporary.
The result
Little Round Pot continues to anchor Bourjois' powder category across European mass distribution, with the new artwork running in market and across all touchpoints.
