A 24-hour wear foundation franchise built around Parisian glamour.
The brief
Bourjois briefed Highlight London on the Always Fabulous foundation franchise. The pack had to communicate a 24-hour wear promise while staying true to the brand's Parisian register.
The approach
We designed a soft-blush compact with a rose-gold rim and a centred Always Fabulous lock-up, with a 24H wear claim seal. The campaign visuals were shot against the Paris skyline at golden hour to anchor the Parisian promise.
The result
Always Fabulous strengthens Bourjois' powder foundation pillar and continues to extend the brand's franchise architecture.
