A mascara built around a bonding serum claim, designed to read as performance.
The brief
Rimmel briefed Highlight London on the Wonder Bond mascara, a hybrid bonding serum and mascara. The pack had to communicate technology and care, in the Rimmel mass register.
The approach
We designed a slim black flacon with a sculpted matte cap and an enamel red Wonder Bond lock-up. The vertical claim ladder runs technology cues from top to bottom, and the artwork balances care language with performance signals.
The result
Wonder Bond positions Rimmel in a new hybrid claim territory and continues to extend the brand's mascara portfolio.
