A celebrity collaboration that balances luxury and celebration.
The brief
Max Factor briefed Highlight London on the design of a Priyanka Chopra birthday collection, including a lip crayon, eyeshadow and nail color. The collection had to celebrate Priyanka while staying true to Max Factor's permanent line.
The approach
We composed an orange peony palette balanced by turquoise accents, channelling vitality, sophistication and feminine celebration. The system reads as a celebration moment that holds its own next to Max Factor's franchise heroes.
The result
The Birthday collection landed as a celebrity moment for Max Factor globally and reinforced Priyanka's role in the brand's contemporary chapter.
