A clean and vegan lip oil that nourishes and gives a wash of color.
The brief
Bourjois extended its Healthy Mix franchise into a Clean and Vegan Lip Oil, with a high-gloss applicator and a juicy shade range. The pack had to read as healthy, clean and undeniably Healthy Mix.
The approach
We designed a translucent pink primary pack with a 'Clean & Vegan' leaf seal at the centre, and a soft pink applicator that doubles as a campaign hero. The vertical Healthy Mix S.O.S Lip Oil lock-up reads from three metres on shelf.
The result
The S.O.S Lip Oil ladders the Healthy Mix franchise into lip care and signals the brand's continued commitment to clean and vegan formulation.
