St-Tropez glamour packaged into a limited lipstick and nail collection.
The brief
Bourjois briefed Highlight London on a summer limited collection, with the brief to capture the effortless elegance and sun-kissed charm of the French Riviera in lipstick and nail color.
The approach
We illustrated a fashionable Riviera woman in a wide-brimmed hat as the visual hero of the system, repeated across the pack architecture. The illustration evokes the glamour of St-Tropez and 1960s seaside summers, integrated into Bourjois' depuis 1863 visual register.
The result
The French Riviera collection launched across European mass distribution and added a strong summer chapter to the Bourjois calendar.
