A wellness-led makeup franchise built around a clean, vitamin-driven story.
The brief
Bourjois briefed Highlight London on the Healthy Mix collection, a wellness-led franchise that ladders foundation, concealer, serum and lip into one visual system.
The approach
We designed a glass-and-red lock-up that reads as healthy from three metres, with a 'Clean & Vegan' seal and a vitamin storytelling cue across the artwork. Campaign visuals run with a botanical garden palette, anchoring the wellness promise.
The result
Healthy Mix continues to power Bourjois' core makeup business and now extends into lip care via the S.O.S Lip Oil, with a coherent visual code across every SKU.
