A complete brand world for a new magnetic lash house, built around a candy-bar aesthetic.
The brief
SL Magnetic briefed Highlight London on the launch of a new magnetic lashes house. We led the full system: brand identity, packaging, website, promotional emails and social grids, over several months.
The approach
We borrowed from the candy-bar aesthetic to make the lashes feel playful, vibrant and giftable. The visual code is built around a holographic iridescent foil, a soft pastel palette and a confident SL wordmark. Each lash style ships in a wrapper that reads as a single-serve sweet.
The result
SL Magnetic launched as a fully-formed brand world and the system continues to power product extensions and social campaigns.
