A signature fragrance built around a single color story and a contemporary luxury voice.
The brief
Lena Gercke briefed Highlight London on the design of the Le Ger signature fragrance pillar, including the eau de parfum, body lotion, shower gel, fragrance mist and gift set. The system had to feel like a contemporary luxury house, with the founder's voice at its centre.
The approach
We designed a soft sand-rose palette running across every SKU, a sculptural rounded flacon and a discrete Le Ger wordmark. The campaign visuals were shot on a desert backdrop to anchor the brand in a sense of place.
The result
The Le Ger signature line is now the foundation of a multi-product brand world, with the visual system extending across each new launch.
